Tuesday, 27 March 2012

4 Ways to Optimize Your iPad For Business

Are you thinking about snapping up a new iPad? The post-PC lifestyle is especially intriguing for business owners who travel on a regular basis and want to travel lightly. It’s easy to forget that the tablet, for all of its shiny tech and workable native apps, is still a blank slate for business. Luckily, that can be solved with a few quick tips — and the right apps. Here’s a round-up of what you need to maximize your iPad’s capabilities and ensure that you’re getting the most out of your new workhorse. 

How have you optimized your iPad? Let us know in the comments below.

1. Invest in the Cloud




Everyone in the tech industry has been buzzing about the cloud for years — and for a good reason. Whether it’s through the Apple-sanctioned iCloud or third-party option like Dropbox, the cloud is easily a businessperson’s best friend. At a moderate cost — $9.99 a month for 50GB on Dropbox — the memory and capacity of your iPad increases dramatically. Not to mention the benefit of the ability to maintain real-time sync with other computers and devices. So, if you’re cut off from a project at the last-minute, and you’re rushing out of your work office to catch a plane or meet with a client, you can just drop your files into the cloud and pick up where you left off once you get to your destination.

If you’re looking to forgo your laptop in place of a tablet altogether, you simply can’t do it without a functional and helpful cloud. Even at its highest price point, the iPad alone only comes with as much standard memory as a regular MacBook Air. There’s no better way to keep your iPad running smoothly than to store all of your files online rather than within the tablet itself.

2. Make Sure You Can Go Offline




A lot of what makes an iPad slick and sexy is its seamless browsing design. But, the iPad is not the iPhone: Unless you’re willing to scale up a ways to get unlimited 4G access (not to mention the cost of the contract), you’re likely to only have access to the Internet when you’re Wi-Fi enabled. That can be a huge time-suck for those who are looking for ease and accessibility when they’re onboard a flight or simply without a hotspot. 

Enter Instapaper. This app serves as the ultimate bookmark: Just click the “Read Later” bookmarklet on your browser — or email a link to your Instapaper account — to add item to your Instapaper account so that you can view it any time on Instapaper, even while you’re offline. The best part is that you can bookmark nearly anything, including long emails and online PDFs, so you’ll never have to kick yourself for being unable to respond to an important business document because you’re indisposed.

3. Mix and Match the Functions of an Office Suite




There are two truths about simple office suite software on the iPad: They can be some of the most expensive apps you’ll buy for your tablet, and the inexpensive alternatives can feel, well, lacking. That’s why it’s best to analyze exactly what you use your office suite for the most, and then pick the app that does those things best.
For example, a simple writing app like CleanWriter would be ideal for someone who relies heavily on docs for simple writing duties like blogs and emails. However, those who are looking for bells and whistles, such as photo placement, should spend the extra cash for Pages. Same thing for spreadsheet apps: If you’re looking at spreadsheets rather than creating or editing them full-time, you may be better off sticking with an annotation app like GoodReader instead of spending double for Numbers. The nice thing about the iPad is that it lets you pick and choose — don’t be afraid to tailor your app set to suit your needs rather than loading up on a bunch of “just in case” apps.

4. Splurge on an Industry-Specific App




The best time to spend money is when you’re getting top-shelf products to help make your business run more smoothly. There are multiple industry-specific applications that can be invaluable to your iPad suite, and it’s best to pick the absolute best option out there — even if it means digging a little deeper into your pockets. 

For example, independent freelancers would do well spending the extra money on an invoicing app like Invoice2Go that would help keep track of time and clients. If you deal largely in contracts or reports, then a PDF manager like PDF Reader Pro will be a must on your list.

Everyone is different, and every work style is different. So optimization, in the end, comes down to personalization. The more you think about what you need to run your business, the more useful your tablet will be to you.

Original article here

Thursday, 22 March 2012

How Brands Are Using Promotions to Market on Pinterest


 How Brands Are Using Promotions to Market on Pinterest

Pinterest’s traffic and engagement are spiking, and marketers want a piece of the action.

After launching branded profiles, many businesses are now developing promotions on the platform, encouraging users to follow the profiles of individual brands and pin items from their websites.


Most recently, British Midland International (BMI) launched a “Pinterest Lottery.” The airline has posted a series of boards on its Pinterest page, featuring numbered and logo-clad photos from five destinations: Beirut, Dublin, Marrakech, Moscow and Nice. Users are asked to repin up to six images. At the end of each week, the company will choose a number at random; the users who had repinned the image with that number will be qualified for a chance to win a pair of free return flights to any BMI destination.

In December, Lands’ End Canvas launched a promotion called “Lands’ End Canvas Pin It to Win It.” Fans of the apparel brand were asked to pin items from landsendcanvas.com to designated Lands’ End Canvas pinboards for a chance to win one of those items.

Barneys New York launched a similar campaign ahead of Valentine’s Day. The Manhattan-based retailer encouraged followers of its other social channels to follow its Pinterest page and create a “Barneys New York Valentine’s Day Wish List” board in the Women’s or Men’s Apparel categories. Participants were welcome to pin anything they wanted to their boards, but at least five items needed to be sourced from barneys.com to qualify for the contest. Entries were handled by email.

The campaigns are very similar to the ones marketers ran in the early days of Facebook, Twitter and Foursquare, when brands offered free goods or discounts in exchange for Likes, follows and retweets. These types of campaigns can sometimes up follower counts and “engagement” in the short-term, but offer little long-term value.

“If the goals are short-sighted, then using cheap tactics like [that] are effective,” Shelby McLeod, group director of earned media at The Barbarian Group, and Noah King, senior social media lead at The Barbarian Group, wrote in a joint email to Mashable. “[But] the short-term gains won’t have much of a long-term impact.”

 

Whole Foods’s pinning strategy isn’t overtly promotional.

“Rather than using people for statistical gains, brands and marketers should focus on defining their voice and creating a community of dedicated followers with whom they regularly interact,” they advise. “The best practice is to think of each pin, each Like, each comment and each follow as a tiny gesture between two people building a relationship. Through many small interactions, a connection is fostered that is based on trust and loyalty. And those are the types of connections that make a single community member so valuable.”

McLeod and King pointed to Whole Foods as an example of a brand that uses Pinterest just like any other user. The pins tend to relate to Whole Foods’ core values — natural, sustainable, organic, etc. — but the content isn’t promotional, and it doesn’t necessarily point back to the grocer’s site. Much of its content is culled from interesting blogs and other third-party resources, making Whole Foods a resource for upcycling advice, DIY projects, recipes and more. People need no other incentive to follow the brand.

Pinterest users, how would you like to see brands use the platform? Do you want to engage with promotions and contests on Pinterest?